Creativity with Care
Leadership to me is a matter of care. When I take on a role and new projects, I make a commitment to excellence, not just in outcome but in experience. With a focus on positivity and team empowerment, I challenge my team but never let them lose sight of the fact that together, we can accomplish anything.
In addition to mentoring multiple junior writers and art directors to accelerate their growth into ACDs and Creative Directors, I have:
Built team of 7-10 creatives for successful global relaunch of Colgate Total, Colgate-Palmolive's #1 oral health brand, to dental professionals
Led Mexico City-based creatives for key entries into smart toothbrush markets with launch of Philips/Colgate Sonic Pro electric toothbrush across Latin America and Colgate Plaqless Pro in North America
Managed full launch team for med ed , HCP, and patient campaigns, including remote teams in SF, Kansas City, and Miami