Creativity with Care
Leadership to me is a matter of care. When I take on a role and new projects, I make a commitment to excellence, not just in outcome but in experience. With a focus on positivity and team empowerment, I challenge my team but never let them lose sight of the fact that together, we can accomplish anything.
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In addition to mentoring multiple junior writers and art directors to accelerate their growth into ACDs and Creative Directors, I have:
Built team of 7-10 creatives for successful global relaunch of Colgate Total, Colgate-Palmolive's #1 oral health brand, to dental professionals
Led Mexico City-based creatives for key entries into smart toothbrush markets with launch of Philips/Colgate Sonic Pro electric toothbrush across Latin America and Colgate Plaqless Pro in North America
Managed full launch team for med ed , HCP, and patient campaigns, including remote teams in SF, Kansas City, and Miami